Jive Records and amplified.com Join for Exclusive Britney Spears Online Promotion.

- Remix of New Single, Snippets of Album Tracks and Behind-the-Scenes

Footage & Interviews Available -

ATLANTA, May 9 /PRNewswire/ --

amplified.com, the world's leading online business-to-business fulfillment service for music and video products, in conjunction with Jive Records, announced today that amplified.com is offering online retailers an exclusive full-length remix stream of Britney Spears' hot new single "Oops! ... I Did It Again," from her highly anticipated sophomore album of the same name. This song, along with snippets of three other tracks from Britney's new album, is available immediately in both the Windows Media and Real Audio formats prior to the album's release date on May 16th.

In addition to the snippets of "Stronger", "What U See (Is What U Get)" and "Lucky", four episodes of BRITV will be available for streaming as well. Each episode includes behind-the-scenes and interview footage with Britney at photo/video shoots and in the studio, with a new 2-1/2 minute episode to premiere every few days between May 1st and May 22nd. amplified.com is making the promotion available through participating leading online retail sites and participating affiliates of both amplified.com and Jive Records.

"We are excited to continue working with Jive Records to provide retailers with these great tracks promoting the release of Britney's new album Oops! ... I Did It Again," said Jim Swindel, President of amplified.com Entertainment. "Britney Spears is one the hottest artists in the world and amplified.com is confident that this exclusive promotion will be a key ingredient in a successful launch of the new album.

"We are delighted to be working with amplified.com for this exciting event," said Jeff Dodes of Jive Records New Media department. "amplified.com has helped make these types of online events both highly efficient and effective for us, our artists and the participating on-line retailers. The feedback from our on-line retail partners on the *NSYNC campaign was very positive and we expect similar results with this Britney promotion."

About amplified.com

amplified.com is a leading business-to-business technology and service provider, offering a full suite of services for entertainment companies and retailers selling entertainment products on the Internet. amplified.com specializes in digital media technology, database and DRM services, offering a robust list of services for labels, studios and for destination sites. amplified.com also provides fulfillment of CDs, DVDs, Digital Downloads and Custom CDs to most of the Internet's leading retail sites. The Company is privately held, and its owners include Valley Media, Inc. (NASDAQ: VMIX), Bear Stern's Constellation Ventures, Psilos Group, Chase Capital, Noro-Moseley Partners and its employees. Additional information is available at http://www.amplified.com.

About Jive Records

Jive Records' roster includes such artists as *NSYNC, the Backstreet Boys, Britney Spears, R. Kelly, and Joe among other highly successful artists. Jive is a subsidiary of Zomba Recording Corporation, the largest independent recording company in the world. The Zomba Label Group encompasses eight record labels: flagship label Jive Records, Jive Electro, Silvertone, Verity, Brentwood, Benson, Reunion and Volcano. Additional information is available at http://www.jiverecords.com.

Contact: Alan Miller, alan@middleberg.com, or Karen Bierman, karenb@middleberg.com, both of Middleberg + Associates, 212-888-6610, for amplified.com.